Established in 2005 by two designers, Zi and Oren, Tendenza jewelry is the home of the famous donut ring, leather wrap custom designs and hand engraving.

Nestled on Spring Street in downtown Manhattan, there’s a bright blue doorway that leads to a sparkling treasure trove. The gold and diamond necklaces and stackable diamond rings will catch your eye in the window and draw you inside to the array of different pieces in the display cases.

Our customers from near and far return often to collect our gold and diamond jewels, either from our showcases or a custom creation. We love working with our customers to design something unique that brings new life to their family heirlooms, whether in gold or with jewels. 

Tendenza chooses to not have an online shop. We receive orders through text message, phone calls and Instagram DMs and of course walk in. Some orders are done remotely, and we ship worldwide. We love what we do and we love our customers!

The name Tendenza represents the store well meaning "long wave of fashion."